Tag: FLO News

  • FLO Cycling + Alpha Win Triathlon Series

    We are thrilled to announce that FLO Cycling has become the official wheel partner of the Alpha Win Triathlon Series. This is an 11 race series across California, Florida, and New York, perfectly suited for FLO Wheels. Find FLO at Races At each race starting in July of 2023, you will find a display of…


  • Introducing FLO Air Gage – Save Time with Accurate Tire Pressures

    Rethinking the Pump – The FLO Air Gage A couple years ago a good friend and fellow researcher, John Mercer, called me voicing a frustration he had recently ran into during transition at his race. John’s name may be familiar to you, he and his team at UNLV worked side by side with me for…


  • FLO Cycling + Big River Gravel Series

    We are thrilled to announce that FLO Cycling has become the official wheel partner of the Big River Gravel Series. This is a four race series across Iowa and Illinois, perfectly suited for FLO gravel wheels. Special Series Winner Prizes Among other prizes, the male and female season winners will receive a set of FLO…


  • Welcome 2023 and Big Changes for FLO

    Happy New Year! It’s hard to believe 2023 marks our 11th year in business at FLO. We’ve been able to do something we love for more than a decade and it’s all thanks to people like you.  In late 2019, we had a full line of new products that were in development but well, we…


  • FLO Cycling – Wheel Design Series Step 5 – Wind Tunnel Results

    FLO Cycling – Wheel Design Series Step 5 – Wind Tunnel Results

    Legacy Article: The data discussed in this article is taken from our previous generation of wheels.   In 2014, we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 5 of our five-step…


  • FLO Cycling – Wheel Design Series Step 1 – Data Collection

    FLO Cycling – Wheel Design Series Step 1 – Data Collection

    Legacy Article: The data discussed in this article is taken from our previous generation of wheels.   In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 1 of our 5…


  • FLO Cycling – Wheel Design Series Step 2 – Data Analysis

    FLO Cycling – Wheel Design Series Step 2 – Data Analysis

    Legacy Article: The data discussed in this article is taken from our previous generation of wheels.   In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 2 of our five-step…


  • FLO Cycling – Wheel Design Series Step 3 – 3D Modeling

    FLO Cycling – Wheel Design Series Step 3 – 3D Modeling

    Legacy Article: The data discussed in this article is taken from our previous generation of wheels.   In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and blog series covers the design process in detail. This is Step 3 of our five-step design…


  • FLO Cycling – Wheel Design Series Step 4 – Optimization Algorithm

    FLO Cycling – Wheel Design Series Step 4 – Optimization Algorithm

      In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 4 of our five-step design process. To learn more about Steps 1, 2, 3, and 5, please check out the…


  • FLO Cycling – Our Next Adventure – Gravel Wheels

    FLO Cycling – Our Next Adventure – Gravel Wheels

    Why do businesses start?  The list of reasons is endless.  For us, the desire to start FLO revolved around solving a problem.  That problem was that good quality cycling wheels were expensive. We wanted to produce a cycling wheel that was as good as the best in the industry but cut the cost by up…


  • FLO Cycling – Defining Consumer Direct Sales

    FLO Cycling – Defining Consumer Direct Sales

    When FLO started in 2011, we made the decision to sell our products via a consumer direct sales channel.  The industry standard at the time was to sell products through a retail bike shop, but for us, selling directly to the consumer made more sense. This became a key part of our business model.  So…