Tag: FLO News
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FLO Cycling + Alpha Win Triathlon Series
We are thrilled to announce that FLO Cycling has become the official wheel partner of the Alpha Win Triathlon Series. This is an 11 race series across California, Florida, and New York, perfectly suited for FLO Wheels. Find FLO at Races At each race starting in July of 2023, you will find a display of…
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Introducing FLO Air Gauge – Save Time with Tire Pressures
Rethinking the Pump – The FLO Air Gage A couple years ago a good friend and fellow researcher, John Mercer, called me voicing a frustration he had recently ran into during transition at his race. John’s name may be familiar to you, he and his team at UNLV worked side by side with me for…
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FLO Cycling + Big River Gravel Series
We are thrilled to announce that FLO Cycling has become the official wheel partner of the Big River Gravel Series. This is a four race series across Iowa and Illinois, perfectly suited for FLO gravel wheels. Special Series Winner Prizes Among other prizes, the male and female season winners will receive a set of FLO…
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Welcome 2023 and Big Changes for FLO
Happy New Year! It’s hard to believe 2023 marks our 11th year in business at FLO. We’ve been able to do something we love for more than a decade and it’s all thanks to people like you. In late 2019, we had a full line of new products that were in development but well, we…
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Wheel Design Series Step 5 – Wind Tunnel Results
Legacy Article: The data discussed in this article is taken from our previous generation of wheels. In 2014, we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 5 of our five-step…
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Wheel Design Series Step 1 – Data Collection
Legacy Article: The data discussed in this article is taken from our previous generation of wheels. In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 1 of our 5…
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Wheel Design Series Step 2 – Data Analysis
Legacy Article: The data discussed in this article is taken from our previous generation of wheels. In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 2 of our five-step…
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Wheel Design Series Step 3 – 3D Modeling
Legacy Article: The data discussed in this article is taken from our previous generation of wheels. In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and blog series covers the design process in detail. This is Step 3 of our five-step design…
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Wheel Design Series Step 4 – Optimization Algorithm
In 2014 we sat down to redesign our FLO Cycling wheel line. This five-step design process took 15 months to complete and this blog series covers the design process in detail. This is Step 4 of our five-step design process. To learn more about Steps 1, 2, 3, and 5, please check out the…
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FLO Cycling – Our Next Adventure – Gravel Wheels
Why do businesses start? The list of reasons is endless. For us, the desire to start FLO revolved around solving a problem. That problem was that good quality cycling wheels were expensive. We wanted to produce a cycling wheel that was as good as the best in the industry but cut the cost by up…
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FLO Cycling – Defining Consumer Direct Sales
When FLO started in 2011, we made the decision to sell our products via a consumer direct sales channel. The industry standard at the time was to sell products through a retail bike shop, but for us, selling directly to the consumer made more sense. This became a key part of our business model. So…