Category: FLO News
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FLO Cycling – The Journey Continues
Over the past decade, Jon and Chris Thornham have taken FLO Cycling from an idea to the brand you’ve come to know. Today marks a change in FLO’s journey. Chris has decided to step away from FLO and has sold his ownership. The following statement is from Chris: After dedicating my full time to FLO…
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FLO’s Side Of The Hambini Accusations
A guy who goes by the name “Hambini” posted results of an aerodynamic cycling wheel study. FLO wheels performed poorly in that study. After the study published, FLO and many others had questions about Hambini’s testing protocol—primarily because of the details omitted from his post. Hambini answered some questions but avoided others. A couple months…
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FLO Cycling – Our Next Adventure – Gravel Wheels
Why do businesses start? The list of reasons is endless. For us, the desire to start FLO revolved around solving a problem. That problem was that good quality cycling wheels were expensive. We wanted to produce a cycling wheel that was as good as the best in the industry but cut the cost by up…
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FLO Cycling – Defining Consumer Direct Sales
When FLO started in 2011, we made the decision to sell our products via a consumer direct sales channel. The industry standard at the time was to sell products through a retail bike shop, but for us, selling directly to the consumer made more sense. This became a key part of our business model. So…