Welcome To FLO Cycling

First things first, let me introduce myself and give you a little history on FLO. 

My name is Jon Thornham, Cofounder, CEO, head engineer, all the things, at FLO. I was born and raised in Canada and moved to Las Vegas, Nevada full time after University. I am a mechanical engineer by trade and entrepreneur at heart. 

My co-founder, a former triathlete, also an engineer, came to me asking how much I thought his wheels cost. I was blown away by the price tag. 🤯

FLO was born in 2012 after realizing there were two types of wheel companies: 

1. Well engineered wheels + Sold through retail = $$$$ (a very high price tag for the consumer) 
2. Wheels sold consumer direct – Engineering (companies buy an open mold product from overseas and just add a logo)  = a poor performing, but affordable, wheel 

We decided to merge the best of both worlds.

Well engineered wheels + Sold Consumer Direct = Fast, affordable, wheels

After developing three generations of road wheels, we believed that gravel would benefit from the same type of engineering. After 18 months of R&D, the first, and only, gravel wheel designed specifically around a gravel tire to be aerodynamic, lower rolling resistance, and reduce vibration was produced. This aero gravel wheel will save you a whopping 11 watts when compared to a boxed rim. 

Not only that but when a wheel is sold, a $$ portion goes to our Bike for A Kid Program and One Wheel, One Tree initiative. Bike For A Kid donates 1% of all sales to buy bikes and helmets for kids in need. One Wheel, One Tree plants one tree for each wheel we ship. To lessen our carbon footprint a bit more, we ship using specially designed eco-friendly packaging.  

Lastly, customer service has, and will, always be a top priority. If you have questions about wheels, tires, tubeless, or anything about cycling in general, we’re here to help. I can be contacted a number of ways: 

• Online: Through our contact us page 
• Video Chat: Schedule a Wheel 1:1
• Email: jon@flocycling.com
• Phone: My personal cell phone number is 702-518-2998.

We like to build relationships with our customers. For more about us, follow us on Instagram, like us on Facebook, and check out our podcast, Faster where you can rate and review it.